10 Social Media Marketing Books to Help You Rule the Internet

When it comes to increasing brand awareness and driving greater traffic to your website, few tools can rival social media. In the last few years, social media marketing has become essential in bringing customers and brands together.

Every business must make use of social media if they want to make the most of the opportunities available online. The following ten books will help those who want to bring greater success to their business by using effective social media marketing strategies.

10. Social Media: The Secret to Success in Social Media Marketing, by Paul Patel

First Published: 2016

What It’s About:

This bestselling book explains everything there is to know about social media marketing. The author describes the basics of social media and the way different platforms function. He also discusses the fundamentals of social media marketing, which will help you choose the correct social media platform to develop your brand’s online presence. You can also learn about developing effective content strategies to build a powerful social media marketing plan.

Why You Should Read It:

If you are looking for an easy-to-understand guide to the world of social media, and specifically social media marketing, then this is the book you need. The author uses minimal jargon and focuses on one of the most powerful tools available to businesses today, one which can be used to connect with customers and create brand awareness.

Best Quote:

“No doubt, you have heard that using social media marketing means being able to pick up more loyal followers, customers that are genuine and targeted.”

9. Social Media: Become a Social Media Marketing Master, by Alex Jenkins

First Published: 2016

What It’s About:

This book aims to help anyone looking to take their business online, an area where social media is an indispensable tool for a successful marketing campaign. It helps readers understand everything about marketing on Facebook, Twitter and Instagram, and also video marketing on YouTube. The book will take you through the advantages of using various other social media platforms as well.

Why You Should Read It:

Read this book if you want to increase your business’s reach. It will help you understand the powerful effect of social media. It can be difficult to keep track of different trends in the constantly changing world of online marketing. This book simplifies this and helps demystify social media for beginners in this field.

Best Quote:

“When building a social media presence for your business, selecting the appropriate platforms can be tricky.”

8. Social Media: How to Skyrocket Your Business through Social Media Marketing, by Andy Anderson

First Published: 2016

What It’s About:

This book takes a detailed look at the role that social media marketing plays in business management today. The reader will learn about building brand awareness, creating brand loyalty and becoming a voice of authority in his/her field.Successful social media marketing will lead to increased website traffic, higher conversion rates, and best of all, provide you with a means to market your products at lower costs. The book not only looks at the strategies that engender business success in current times, but also discusses the soon-to-be-introduced features on various platforms.

Why You Should Read It:

If you are looking to grow your business by improving your understanding of social media, then this book will be perfect for you. It takes a look at the most popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Google+.

Best Quote:

“What separates modern day marketing and conventional or traditional marketing activities is the Internet. In particular, the popularity of social media has become the single biggest defining factor.”

7. Social Media: Master Social Media Marketing, by Grant Kennedy

First Published: 2016

What It’s About:

If you want to take a closer look at the world of social media, look no further. This book will take you on a step-by-step journey and teach you about developing your Web presence and improving your marketing strategies. You will get to know about increasing your business’s reach, improving brand recognition, lowering the cost of marketing, increasing conversion rate, optimizing SEO, and enhancing interaction with potential customers.

Why You Should Read It:

This is a great book to read if you have minimal knowledge of social media as it will help you understand all the powerful features available on these platforms. It is an essential guide for anyone who wants to learn about social media marketing, identifying the target audience, growing business, and achieving marketing success.

Best Quote:

“One of the best, and most preferred, ways to advertise your products, and reach out to millions of customers worldwide, is by making use of Social Media.”

6. Social Media: Strategies to Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat, by David Kelly

First Published: 2016

What It’s About:

This book can turn you into a social media expert. It is full of great tips aimed at increasing your followers on various social media platforms and discusses methods of optimizing social media presence.It emphasizes on how better social media presence can help businesses grow. The author talks not only about creating and maintaining a social media profile, but also mentions ways of interacting with the audience and using various tools and strategies to get the most out of social media.Social media platforms are great places to promote your brand, and this book shows you exactly how to do that.

Why You Should Read It:

The book explores major social media platforms that can be used to promote a business. It discusses the different features that are available to businesses, as well as talks about various monitoring tools that help decipher the effectiveness of your social media campaigns. Read this book to learn how to improve your social media presence and measure the success of your strategies.

Best Quote:

“Social media is a tool for establishing your brand, not the other way around.”

5. Social Media: Master and Dominate Social Media Marketing, By Brenda Williams

First Published: 2016

What It’s About:

The book promises to help readers grow their business by harnessing the power of social media marketing. It suggests that the difference between a successful and an unsuccessful business is its marketing strategy. Ensuring that your potential customers are well-informed about your products and services is one of the primary objectives of a successful marketing strategy. Because almost everyone in the market has a smartphone today, the influence of social media has grown enormously and it has become an indispensable tool for success. Brands can now inform potential customers about their products and services directly, which is something that would

have cost a lot of money earlier.

Why You Should Read It:

This book is a great guide to understanding the different social media platforms, helping readers grow their business and convert followers into customers. Social media marketing has revolutionized the way businesses communicate with customers and this book aims to help businesses use each platform effectively.

Best Quote:

“Therefore in simple terms, social media marketing is the process of gaining website traffic or attention through social media sites.”

4. Social Media Marketing Strategy: 35 Ways to Make Money, by James Drummond

First Published: 2016

What It’s About:

The book explains the role of social media as an essential part of every modern business. It is fundamental to a successful marketing plan as businesses can quickly lose touch with customers without it. The book answers questions about social media marketing, while also responding to some fundamental questions such as: How can a business make money using social media? How can social media be used to move a business in the right direction? The book also discusses some real-life examples of businesses that have achieved success through the effective use of social media.

Why You Should Read It:

Regardless of the size of a business, social media can help it grow its online presence because of the numerous platforms available online today. Read this book to learn more about growing your business using this powerful tool.

Best Quote:

“You can use social media to boost your sales or business.”

3. Social Media: Master Strategies for Social Media Marketing- Facebook, Instagram, by Noah Hope

First Published: 2016

What It’s About:

The book offers an insight into the effects that various social media platforms have on businesses today. It explains to readers, the benefits of using platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn and talks about using them effectively for business expansion. The book details how each platform functions differently and serves a brand accordingly.

Why You Should Read It:

People looking to use social media to grow their trade and increase sales, regardless of the size of the business will find this book helpful. Different features and tools on social media platforms can be used for creating greater marketing impact and therefore, lead to brand expansion. Aimed at helping your brand succeed, this book explains the various strategies that can be used on social media.

Best Quote:

“Online buying decisions are 93% dependent on social media.”

2. Social Media: Effective Strategies for Dominating Social Media Marketing with Facebook, Twitter, YouTube, Instagram, LinkedIn and Pinterest, by Richard Harrison

First Published: 2016

What It’s About:

The book takes readers through the evolution of social media and shows how it has changed the marketing landscape globally. The book is great for businesses looking to strengthen their social media strategies. It addresses topics such as brand awareness, market research, competitor analysis, product pitches, customer loyalty, and trust.

Why You Should Read It:

Read it to learn about improving your image online and positioning yourself as an expert in your field by displaying your talent effectively. Not only will you gain in-depth information on social media platforms, but also learn to use blogs to improve marketing efforts, create effective relationships with your audience, expand your network, and eventually drive greater traffic to your website. All of these efforts will help you build effective social media strategies, which will result in increased sales.

Best Quote:

“Many consumers consider bloggers as average people and their testimonials are often perceived to be more genuine and honest in comparison to celebrities who were paid millions of dollars to promote a product.”

1. Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business, by Jason McDonald

First Published: 2016

What It’s About:

Today, social media is big business. Facebook boasts of more than a billion users, whereas LinkedIn has over 350 million users. Social media users are increasingly depending on social media platforms for reviews on businesses, websites, restaurants, hotels, and practically any service or product that exists in the market. Regardless of the size of your business or sector, your customers are available online and are discussing every business that exists today. Both, small businesses and large organizations can make use of social media to create amazing marketing opportunities for themselves.

Why You Should Read It:

If you find the field of social media to be overwhelming and are unable to distinguish between the various social media platforms, then this book will be immensely helpful. It will serve as a guide through all the different social media platforms, explaining about creating content as well as posting and promoting it effectively.

Best Quote:

“Social media marketing requires a ton of strategy, hard work, and (gasp!) even money or sweat equity to make it happen.”

Conclusion

These ten books will help you understand everything there is to learn about social media and social media marketing. To create your mark in the constantly-evolving world of social media, it is important to know the basics, while learning about building on your strengths and standing out in this vibrant arena.

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